Graphic Tees are Not Just for Teenagers

The custom t-shirt has always been a fashion item, and it remains as a wardrobe staple for all generations.

However, there is a group of people who believe that stepping out with a graphic tee should be left for the kids and college students. But the graphic t-shirt does not belong in the bottom of your drawer. It is a fashion-worthy item that can add life to any outfit, regardless of age. You just need to know how to style it.

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Are you paying too much for a T-Shirt?

Don’t Overpay for a Custom T-Shirt

 Brand Perception Determines Price

 The main factor driving price for most t-shirts is the manufacturers name on the t-shirts. In blind tests, most people can’t determine a high-end brand versus an affordable brand. The price difference is often the marketing and positioning of each brand in the marketplace. Some manufacturers will position their brand at high-end price points (Lacoste) while others will position themselves as the affordable option (Gildan). In any case, it is the consumers perception of each brand that determines their willingness to pay for the garment. When determining which t-shirt to use for your custom screen print, balance the overall quality of the garment against the price.

Continue reading “Are you paying too much for a T-Shirt?”