Every business owner wants a highly effective marketing strategy. Unfortunately, most business owners focus on expensive and ineffective strategies. The traditional strategy is to use magazine ads, radio and TV commercials. While it’s true that those can be effective, they are not necessarily the best channels to gain new customers.
Who knew having symbols, letters, words, and phrases printed on t-shirts would lead to a multibillion-dollar industry?
Evolution of the Custom T Shirt
In the 1950s, military men had their shirts printed with the names of their regiments, where they came from, or their training program.
In the 60s and 70s, rock band names, like The Beatles and The Rolling Stones, were worn by millions of fans.
In the 80s, logos made their way onto t-shirts, like Nike, Adidas, and more.
The custom t-shirt has always been a fashion item, and it remains as a wardrobe staple for all generations.
However, there is a group of people who believe that stepping out with a graphic tee should be left for the kids and college students. But the graphic t-shirt does not belong in the bottom of your drawer. It is a fashion-worthy item that can add life to any outfit, regardless of age. You just need to know how to style it.