A brand-specific image or design goes a long way in increasing popularity and customer engagement for companies. In the internal sense, there are similar things the organization can do to establish engagement and connection with employees.
One way is to create customized apparel for your company, whether t-shirts or other options. It would be best if you worked with a high-grade design company for customized t-shirt prints to get the best quality company t-shirts, like Big City Sportswear.
However, for superior results, there are more points that you should follow. Here, we should discuss the best tactics you apply while creating custom t-shirts with your brand logo.
Understand Your Requirements and Plan Accordingly
One of the first things to consider for the T-shirt you will plan as your company apparel is its immediate need. If it is occasion-based apparel, the design should make the employees wear it on big event days. On the other hand, if the company t-shirts were a regular uniform, consider the fabric quality and comfort as the main priority points.
Take note of the following points to understand the main requirements first.
- Purpose– Will the t-shirts be a company uniform or casual attire for the employees? Also, note if you are planning a promotional T-shirt or giving them to your workers as presents, among other potential reasons for this manufacturing.
- Frequency of wearing– You should consider how long or often your team would wear the t-shirts. If it is for unique events only, you can create a fancier design but for regular use, choose a durable and breathable fabric instead.
- The type of workers- Make sure to understand which kind of employee or worker would wear the t-shirts. Again, the design should be different for each hierarchical level, like laborers and executive managers.
- Budget– You should consider the overall budget to create the company T-shirts. To note, avoid allocating too little or an extremely high sum towards customized t-shirts. Instead, consider the main points mentioned here, like comfort.
Layout the Design
You can begin the design planning process after understanding the main reason for creating the company t-shirts and other insights. Here, you should prepare the basic concept you want to highlight, or the brand image associated with the company.
Here are the main points to focus on.
- Imagery/style– Firstly, you should plan the style based on the brand’s main message after understanding the target audience. If you are catering to female users, for example, add designs that are suitable for your clientele. On the other hand, if you are targeting specific audiences with your services, like sports fans, center your strategy around that concept.
- Design placement– You should also consider the specific placement of the main design on the t-shirt surface. You can put it front and center if you promote the design/brand. Alternatively, you can place the area in a wrap-around manner, top-left, or the back, especially if you add a slogan or company logo.
- Color– Specific colors suit designs and add a layer of personality to the design. For example, dark designs serve well with white or grey t-shirts. Here, I also understand combination and contrast in color schemes to avoid preparing a completely generic, monochrome company shirt.
- Typography– For texts in design, carefully check the letter and line spacing and the primary typeface to decide if it works with your design. Avoid errors like multiple fonts in one text, wrong font for themed concepts, or all caps in the same typeface.
Concentrate on creating the name/logo for the design
One of the main things to focus on is the message you would add to your t-shirt design. Here, you should prepare the company logo and name as compulsory additions to the layout and design them to be easily visible.
Engagement rates and brand popularity would grow when customers/clients/people constantly have the company logo/name in front of them. So, put the design in the center of the shirt and keep the size medium but noticeable.
Plan a suitable message
If you add a quote to the company t-shirt design, you should plan it well. Ensure the message is clear, concise, informative, and confident. You can add a CTA (calls to action) to the message if you use the t-shirt for marketing purchases.
Frame and add quotes like “Do not give up! Get the best experience today!” or other motivational messages. Also, mention the next step they can take in the T-shirt quote, like contacting the team for further help.
Plan and order the quantity carefully
After planning the design for company T-shirts, you should place your order. But decide the number carefully after understanding points like size differences, number of employees, and if they would wear it frequently.
For example, if an employee wears this company t-shirt for daily duties, provide two t-shirts for alternative days. Also, consider if you would hire more workers and order some extra for such situations.
Conclusion
Overall, there are many steps you can take to prepare good-quality customized company t-shirts. First, plan the design carefully, focusing on color, fit, and use after understanding the main requirements. Then, get support from a high-quality shirt manufacturing and design company for the task.
FAQs
It is better to buy company t-shirts from a custom-printing company, like Big City Sportswear, for personalized options instead of getting pre-made designs. In addition, some of these providers allow orders in bulk.
Firstly, you should research the market and the clothing business while planning the type of T-shirts you sell. Then, plan a design and partner with manufacturers that create custom t-shirts in bulk. Then, create a store/website, get proper funding, promote your brand, and begin your business process with end-users.
Multiple top-rated agencies specialize in t-shirts and other apparel printing work. Big City Sportswear is one of the best manufacturers/suppliers for a wide range of clothing options, over 1,000 customized t-shirt design ideas, and a quick delivery guarantee.How to plan the custom t-shirt design? Multiple top-rated agencies specialize in t-shirts and other apparel printing work. Big City Sportswear is one of the best manufacturers/suppliers for a wide range of clothing options, over 1,000 customized t-shirt design ideas, and a quick delivery guarantee.
If you plan a completely modern design, list the elements or themes you want to add to the design and create a rough draft. Then, refine your idea by adding or subtracting specific plan points.
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