How To Choose The Perfect Customizable Apparel.

How To Choose The Perfect Custom Apparel
How to choose the perfect custom apparel for your business, group, club, or team.

Let’s be honest, with virtually hundreds of different brands, makes and models of customizable apparel, it can be hard to figure out what’s best for your needs and within the budget. This blog will make it EASY to find exactly what’s best for you and how to order it – fast!

It comes down to 3 considerations, the model, material, and your design.

should I choose mens, womens, or unisex apparel to customize for my business?

Almost all ‘mens’ (and youth boys) apparel is built in a unisex fit that looks and feels great for both men and women to wear. By far most business, clubs, groups, and team designs find their home on a unisex t-shirt, hoodie, or tank-top.

The only reason you’d need a women’s fit, is if you wanted a model that’s mostly exclusive to women. Such as racer-back tank-tops, crop-tops, v-necks, polos, or something ultra slim fitted.

Therefore, mens or “unisex” apparel is the best go-to 95% of the time for almost all business, group & sports industries needing customized apparel.

You can trust a unisex model will almost certainly be perfect for you!

Business Custom Apparel picture from one of our customers.
Fun ladies custom apparel picture from a Big City tees customer.
What material should I choose for my custom apparel?

Rest easy friends, 90% of the market is in only 3 different groups. 100% cotton, 100% polyester or a mixed blend of the two. The only other factor is if the material had any special treatment, like being ring-spun or airlume combed, which just means it’s a softer cotton feel.

What you should choose depends on what you’re using it for.

Unlike cotton, polyester has unique properties which resist moisture, and help wearers stay cool and dry while wearing in ‘active’ work environments. 100% cotton isn’t bad for active work; but 100% polyester offers advantages, which you’ll see in a slightly higher price.

If your goal is to have the team looking great while enjoying a work or leisure day, 100% cotton is perfect. If you’d like the extra moisture wicking advantage, 100% polyester, or a mixed “tri” blend is for you!

Also, 100% cotton shrinks while washing; but we don’t sell non-pre-shrunk cotton so you can rule that out.

Here’s 2 of our top selling 100% pre-shrunk, airlume combed, cotton & polyester t-shirts!

What about my custom design and logo for the custom apparel?

Great question! This is the last thing to keep in mind while choosing custom apparel to order online. Not all people express their brand the same way.

Some want their design big covering a whole front, while others want something discrete such as a small left-chest print that draws just enough eye-service to show professionalism.

Some shirts (and polos), like customizable pocket t-shirts cannot have designs placed on full front because of the pocket. To others, that’s perfect because they want their main design on the back, with something small and simple above or on the pocket.

3 customizable apparels, t-shirt, polo, and small left chest printed t-shirt. It's all about your design.

All you have to do is keep in mind where and how you want your designs displayed on the apparel, and you’re officially ready to make a choice, upload your design, and check out!

If you want to learn more about screen printing & embroidery locations check out the top 6 locations in our blog here!

Are You Ready? Pick The Perfect Apparel & Start Designing Now!

Start designing Custom Apparel With Big City Tees Now! (design button)

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New Website For Custom Apparel

Introducing our new website bigcitysportswear.com!
Introducing big city tees new website! first 100 orders get 10% off!

Want new custom apparel for your business, group, or team? Big City now offers an easier, lightning fast user experience for browsing, customizing, and ordering custom gear online!

Browse products, colors, and more fast inside our new custom apparel design tool!
Browse categories, products, colors and more in seconds! Our lightning fast website makes custom t-shirts, hoodies, hats and more a breeze.

Our new website is made to help you design apparel on a busy day. Or just save your design and finish later! Now it’s even easier to re-order with just a few clicks too. This website has it all, and it’s all for you.

Now custom print and custom embroider your logo on sleeves with our brand new design tool!
Our new custom apparel design tool allows you to customize sleeves with ease. As well as front & back.

You deserve creative freedom to express your brand exactly how you want – we delivered. Change products, colors, and now customize sleeves in our new design tool!

Find just the right apparel for your logo by switching makes, models, and colors in seconds right inside the tool. Endless custom t-shirts, hoodies, jackets, hats, and other possibilities are moments away from you!

Switch makes/models, colors and more in seconds RIGHT inside the design tool. It's fast, it's easy, and it's all for you.

Ready to start designing YOUR new custom apparel? Browse some categories below or visit our website to start now! First 100 orders get 10% off using coupon code NEWWEBSITE at checkout!

Start designing custom apparel on our website now! (Custom T-Shirts Link Button)

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The Best 6 Screen Printing Locations

When it comes to screen printing, theres no limit on the creativity you can put into a custom t-shirt! However, through the years of innovation in custom screen printing most consumers still resort to a few printing locations. Why? Simply put – they work!


In this post I’ve compiled the 6 best & most common printing locations that 95% of all designs will find their perfect home at!

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  1. Left Chest

Small but mighty; this printing location is perfect for custom staff t-shirts, polos, zip-ups & i’ve even seen custom tank-tops rock a small left chest design.

It’s tasteful & delivers discreet professionalism as opposed to a larger front design that naturally demands more eye attention.

These are small prints, so it’s a great idea to keep your designs simple as it’s hard to see details of a complex logo variation the smaller it is!

Our production team will naturally adjust the size (typical 3-4 inches) for all sizes you want, so each is proportional & ready for wearing!

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  • Middle Chest

Whether custom t-shirts, hoodies, or sweatshirts alike, this is the second most classic location we’re used to seeing, wearing, & printing!

Being bigger than the left chest, yet smaller than full front – it’s perfect for medium size designs that have more complexity, yet don’t have the content to fill the whole printing space area.

Thus the middle chest comes in as the ‘all-around’ best location to display logos, slogans, text, and any mid-sized design. Typically these designs span 6” to 10” in length across the chest.

  • Full Front

And now, introducing the #1 classic printing location for almost anyone wanting custom apparel – the full front! This is when you want everyone to see your design & see it BIG!

Whether custom t-shirts, hoodies, tank-tops or any other garment with no zipper and a large print area, placing the right design fully on the front is sure to draw eyes! Not to mention curiosity.

Being these are typically large prints, here are a few things to keep in mind. First, big prints have more ink and ink has weight! Also, many inks require two coats. (Like white for example.)

If your design looks something like in example A, be expecting a front heavy garment that may not be as comfortable to wear!

If you’re trying to print an exact picture of your family or pets – comfortability probably isn’t one of your goals and this is perfect! However, every other design that’s going on shirts people wear frequently should really be simplified or inverted into a lighter look & feel! (Shown in example B.) Unless of course, that’s the look & feel you’re going for!

These designs range 12” x 14” on average across the full front.

If you’re needing help simplifying/inverting your designs to fit one of these qualifications, reach out to [email protected]! We’d be happy to assist you at no extra cost!

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  • Back Collar

And now to the back. First runner up – the back collar. This custom printing location is becoming more popular both as a placement for logos on custom polos & jackets, and simply as a fashion statement!

Sometimes confused with the inside back collar print, an alternative printing location, when used correctly it’s an awesome addition to any work or playwear!

Just like the left chest, this location is smaller and calls for simpler logos and artwork.

Typically they’re 2” to 4” wide and silently promote your business or cause from the back! Don’t go too small!

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  • Middle Back

Just like the middle chest, the middle back comes in as your choice for midsized designs made for – well, your back!

While it’s easy to confuse these locations with the full front or back – it’s important to note this is an upper location print going across the shoulder blades.

No more than 12’ wide for all standard sizes, your logos, slogans, and other midsized designs could easily find their forever home at this location!

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  • Full Back

Drumroll please.. and now the full back! This location could easily be called “the back attack”! In the same way we let all creativity in our designs out on the full front – the back is the same; but with one catch – purpose.

A garment with prints on the back almost certainly has a print on the front as well. And thus, even though it has more usable printing space than the front, it’s typically used with different purpose.

If the front has the company logo, name and/or slogan, the back could have the company website domain & contact number. (And maybe the logo again!)

That doesn’t mean a garment with only a back print is bad – in-fact a back only print could have greater impact depending on where it’s worn – like at a location where people are likely to be seeing your back then your front, or if it was a novelty shirt that said “kick me” with an arrow pointing to the derriere! 

In either case, keep in mind the possibility of having a back weighted shirt if it’s not simplified or inverted as shown in examples A & B for “Full Front”.

In closing always remember, here at Big City Tees we are more than happy to help you adjust your design, all orders are reviewed by 1 of our 4 graphic designers that send proofs for approval before it goes to production.

So no-matter what location you want – it’s perfect & ready to be worn with confidence!

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Michael Temperato

Digital Marketing & Social Media Manager

Big City Sportswear & Graphics