Ink, Ink, & More Ink

Colors are wonderful aren’t they? They communicate in ways words never can and have power to make us feel, think, and take action. T-shirts come in 100s of colors; but depending on the brand, you may have  limits to the color you can get it in! One area this limitation is not on – is colors! We have hundreds of color inks to choose from – that can go virtually on any Tee!

T-shirts come in 100s of colors
T-shirts come in 100s of colors

There is nothing wrong with the black & white feel; but we can’t deny.. sometimes our lives need a dash of color! 

We have all the basics we love & know, to colors you didn’t even know existed! Like sunset, marble purple, & tennessee orange! Company designs aren’t just icons we make for our businesses – they are representations of our company visions, our goals, and ultimately our competitive mark. 

When done right, logos become visual assets that consumers build physiological connections with. They help build relationships between the consumer & the business. They can easily become a trusted token of an awesome experience, or a reminder of a bad one.

How will color help or harm your company’s public perception? 

Here at big city – we know the power in color and that’s why we have gathered a vast collection of ink colors for you to print your company designs in! We’re happy to add that our embroidery department isn’t any different! We have threads covering the whole color spectrum for your next custom embroidery!

Custom Embroidery
Custom Embroidery

 Browse some of our 20% OFF T-shirts & start designing in full color now!

Michael Temperato
Michael Temperato 

Digital Marketing & Social Media Manager Big City Sportswear & Graphics

Custom T Shirts: How to Craft Them

Have you been wondering why novelty shirts and other great custom t-shirts have been flooding the market these past few years? The answer is quite simple, individual consumers have found the wonders of custom t shirt printing.

It is now possible to have your custom t shirts designed and ordered from the comfort of your home. All you need is a computer and an internet connection and you can order custom t shirts from online print shops. The best custom t shirt websites should be able to offer the following:

Customizing software – This is probably the most important piece of software that you will encounter when placing an order for custom t shirts. Customizing software allows people to upload their designs over the internet and places the image onto a virtual shirt, so you can see how it looks.

This tool allows you to see if the design has the right balance and look for the custom t shirts.

Variety of shirts to choose from – Each t-shirt project is different, and not all shirt projects require the classic short sleeved shirt.

Custom t shirt websites should be able to supply you with different kinds of shirts, from classic short sleeved shirts, long sleeved shirts, women’s shirts, hoodies, and the like. All of these can be found on

Ease of use of the website – Not everyone is a techie, and if the website and design tool is not easy to use, then it’s going to be a poor experience for the consumer.

On the other hand, if you can find a simple design tool, that allows you to easily upload your designs and place an order, then you have found a good reliable website to buy customizable shirts.

There should also be no confusion when you are selecting shirts, adding stuff to your cart, fixing your account details, and the like. These are all important parts of your overall experience with a custom t shirts website.

Crafting the Shirt

Step one for any design effort is to determine the purpose of creating the design in the first place.

Does it represent the wearer, or is it for an occasion, a specific event, or is it for a group or organization? You have to stick closely to the purpose of the shirt before you can conceptualize the design. The purpose or intent for creating the design will always precede the design process itself.

When the purpose of creating the design for custom t shirts becomes clear, the next step is brainstorming. Brainstorming is arriving at different ideas that might possibly become part of the final output, which is the design.

Some custom t shirts designers derive their ideas from nature, others from popular culture, books, photography, or stuff they see around them. Art is unlimited in the sense that the inspiration to create something artistic can spring from the most unexpected of sources.

It doesn’t matter if you are not an expert artist or a creative person, what matters is you can use your imagination to create. This is where it all starts: from imagining and creating ideas, and then laying them in your design.

Once you are done with brainstorming for ideas, the next step is to sketch the design. You can sketch it on paper, or by using a sketching application on your PC or mobile device. It is important to sketch first because that way, you can play around with the idea before creating the final design.

Even if you are having another person create the final design, sketching things out will help you visualize what the final output might be, and that helps a lot if another artist is stepping in to help.

When the design is almost complete, it would be helpful to upload your design into a free design tool to see the shirt virtually. This will help determine if the design is compatible with the shirt that you are planning to print on.

If the design doesn’t look good on the virtual shirt, you can always make adjustments to the balance of the design. Most t-shirt design tools allow you to remove some elements, add some elements, change colors, thicken lines, etc… You can print on the entire front of the shirt, half of it, quarter of it, or anywhere you desire.


Finding a simple to use design tool with one of the top online custom t-shirt printing websites is the easiest way to bring your artwork to life. Design tools make it very simple for you, and if you get stuck, simply call into their customer service departments for help. is a leader in the custom t-shirt space with a simple design tool to create the perfect custom t-shirt.

Custom Hoodies for Everyone

Custom hoodies are one of the most popular custom printed clothing items because they are highly functional, especially in places where it is naturally cool or cold most of the year. Additionally, hoodies are the perfect tool for the workout community. Custom hoodies are consistently worn by people who exercise and they are often used in gyms during work-outs.

The Benefits of Printing on Hoodies

The main benefit of custom printing on hoodies is that everyone likes hoodies, and you can wear a hoodie almost anywhere. Adding your personal design onto a custom hoodie enhances your personal brand.

From a commercial point of view, it makes complete sense to invest in custom hoodies because these are useful for so many different people, not just teens or young adults who want casual wear.

People who are engaged in fitness should definitely be your target market as they tend to spend on clothes specifically for exercise, fitness or athletic activities.

But what about the cost of the hoodie? Aren’t hoodies a lot more expensive than regular shirts? Not at all! Regular, lightweight hoodies cost about the same as regular cotton t-shirts.

If you want to get more than just a typical type of hoodie, you should purchase it from a custom hoodie website. There will be multiple material selections and you can use their free design tool to custom print your hoodies.

Kinds of Hoodies You Can Print On

Hoodies differ by the type of fabric used to make them. The following are the most common types of hoodies on the market, and the advantages they provide to regular consumers who might be interested in reselling or marketing their own custom printed hoodies.

Basic hoodies – Basic hoodies are precisely as they are named. The fabric is lighter, and they are designed for more casual wear than for body heat regulation.

This is the cheapest type of hoodie and the most popular with people who market their own designs, because they can get a really good price if bulk ordered from a custom hoodie website.

The main advantage of printing on basic hoodies is you won’t have to spend a lot, and if you do order more than a handful, you get them even cheaper, increasing your ROI.

Women’s hoodies – By default, regular, lightweight hoodies that are “unisex” are actually designed for male bodies because these are looser and have a squarer shape.

If you want something that is specifically for women, we would suggest opting for women’s hoodies instead. Women’s hoodies have cool and light fabrics, come in a variety of bright colors and are sewn to complement the natural shape of a woman’s body. The hoodie will follow the contour of the body and enhance the wearer’s appearance.

Just like regular, lightweight hoodies, women’s hoodies are cheaper by the dozen, come in so many great colors, and are definitely an excellent choice if you want to design hoodies for promotions, events, and other occasions that require custom printed wear.

Heavy duty hoodies – Heavy duty hoodies are heavier, and the thickness of the fabric is much more than typical hoodies.

University hoodies with school logos or pennants are usually heavy duty hoodies and can easily double as athletic wear or fitness apparel.

However, while heavy duty hoodies can definitely help with keeping the wearer’s body temperature up, it may not be designed to deal with moisture, which is very important while working out. If you need a durable hoodie, this type of hoodie is the way to go!

Lightweight athletic hoodies – At first sight, lightweight athletic hoodies look a lot like regular hoodies, but they are made to be different. Lightweight, athletic hoodies are actually made to wick away sweat from the surface of the skin, and this helps with thermoregulation.

Many heavy-duty hoodies do not have this ability because they are meant mainly to shield the wearer from cool/cold temperatures. Lightweight athletic hoodies are meant to be worn right next to the skin.

High absorbency is the key price factor for the athletic hoodie. The price point of lightweight athletic hoodies are not much more than heavy duty hoodies. In fact, many heavy-duty hoodies can be more expensive because they are thicker than an athletic custom hoodie.

High performance hoodies – High performance hoodies are premium apparel that you can customize with your own design. These hoodies are lightweight, highly absorbent and are made for athletic activity. They are specifically made for performance activities.

Two features stand out with high performance hoodies: 1) they wick away sweat quickly and are awesome for long periods of wear and 2) they keep the wearer cool because the thermal exchange between the environment and the body improves when the hoodie is built to handle continuous movement.

As for the price point, high performance hoodies tend to be more expensive as a result of their performance benefits.


Custom hoodies are an outstanding personal investment. They come in all different styles and weights. This highly functional garment will provide you with tremendous use. Customize your hoodie and you will have a perfect tool to promote your personal brand while enjoying the hoodies functional benefits.