Custom Printed Apparel
The custom t-shirt has always been a fashion item, and it remains as a wardrobe staple for all generations.
However, there is a group of people who believe that stepping out with a graphic tee should be left for the kids and college students. But the graphic t-shirt does not belong in the bottom of your drawer. It is a fashion-worthy item that can add life to any outfit, regardless of age. You just need to know how to style it.
Brand Perception Determines Price
The main factor driving price for most t-shirts is the manufacturers name on the t-shirts. In blind tests, most people can’t determine a high-end brand versus an affordable brand. The price difference is often the marketing and positioning of each brand in the marketplace. Some manufacturers will position their brand at high-end price points (Lacoste) while others will position themselves as the affordable option (Gildan). In any case, it is the consumers perception of each brand that determines their willingness to pay for the garment. When determining which t-shirt to use for your custom screen print, balance the overall quality of the garment against the price.
There is a common belief that quality t-shirts are high in price. For the most part, it is an accurate statement. But saying all expensive t-shirts are of good quality is not always the case. There are big brands who price merchandise at high price points because of the brand equity they have built over the years, but the quality of the products can be average at best. Continue reading “How to tell High-Quality T-Shirts vs Low-Quality T-Shirts”